Building a Digital Platform for Client Engagement
Building a digital platform can really help you to stand out in business. It’s a way you can publish great content and add value to your marketplace. Even if you are in a competitive sector, you will have much higher lead generation and client engagement if you...
Evaluating Marketing Profitability in your Business
Evaluating your marketing profitability can be challenging – there seem so many unknowns and moving parts. One approach is performance management; used well it can strengthen your capacity for continuous improvement. The success of your marketing strategy hinges...
4 Ways to Identify Your Ideal Client
If there’s one part of strategy that new and sometimes even established business owners miss, it’s this: failing to develop a clear and specific understanding of your target market and ideal client. Too often, we think what we do “helps everyone”. While it...
Enrol More Clients with a Simple Laddering Conversation
If you’re looking at how to enrol more clients, there’s a behavioural psychology technique called “laddering” that provides real value to your prospect and increases your consulting or coaching client conversions rate. You can use laddering as a natural part of...
How to Gain Personal Awareness with Business Coaching
For anyone seeking to build a successful business, it’s critical to learn how to gain personal awareness as well as clarity on your business idea. There are certain attributes and behaviours that are key to your success and the best success coaching should...
