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Maximising Business Revenue from Educational Products
Many consultants, coaches and small firms struggle to build a truly lucrative and fulfilling enterprise because they lack the right strategic plan and roadmap for maximising business revenue. This article discusses the limiting factors and offers a solution for...
Building a Digital Platform for Client Engagement
Building a digital platform can really help you to stand out in business. It’s a way you can publish great content and add value to your marketplace. Even if you are in a competitive sector, you will have much higher lead generation and client engagement if you...
The Lucrative Game of Digital Entrepreneurship
Digital entrepreneurship is where a business embraces innovation and transformation by creating and using digital technologies. For the professional service provider, this is most likely to happen by using online tools to market their services and extend to...
Evaluating Marketing Profitability in your Business
Evaluating your marketing profitability can be challenging – there seem so many unknowns and moving parts. One approach is performance management; used well it can strengthen your capacity for continuous improvement. The success of your marketing strategy hinges...
Moving Forward on the Big Vision Business
My big vision business aim has always been to create a fully leveraged business and I’ve worked to align, brand and scale my business. But I’ve had more than my share of crazy plot twists along the way, suffered a professional identity crisis and ending up...