AI Tools for Customer Data Insights that Boost Your Sales and Marketing

BUSINESS GROWTH & SCALING, MARKETING TACTICS, SALES & SELLING PROCESS

Whether you’re a small startup or a large corporation, understanding the disruptive technologies of Artificial Intelligence and how they are infiltrating our world, is crucial for staying competitive in today’s market. In this three-part series, we’re...

How to Harmonise Content and Copy to Drive Sales Across the Customer Journey

BRAND POSITIONING & MESSAGING, MARKETING TACTICS, SALES & SELLING PROCESS

When you’re looking at how to harmonise content and copy in your marketing, have you ever really thought about the job each is doing in your business? Defining the purpose, audience and occasion for everything you communicate is super powerful for connecting...

Content Planning to Increase SEO, Drive Organic Traffic & Generate Targeted Leads

BUSINESS STRATEGY & PLANNING, MARKETING TACTICS, SALES & SELLING PROCESS

To generate targeted leads, your best content planning practices build on your customer centric content marketing strategy to decide what types of content to create, and how, where & when it should be published or posted. Today we’ll cover how to get this done in...

Creating a Customer Centric Content Marketing Strategy that Drives Sales

BUSINESS GROWTH & SCALING, BUSINESS STRATEGY & PLANNING, MARKETING TACTICS

The focus for today is about being strategic about content marketing, so you’re creating customer centric content that drives engagement, lead generation and sales for your business, not just churning out content in the hope it gets attention. In this article, we are...

Successfully Marketing Online Courses to Earn What You’re Worth

BRAND POSITIONING & MESSAGING, MARKETING TACTICS, SALES & SELLING PROCESS

If you’re wondering how to marketing online courses, here’s my take. Because no matter what business you’re in, we’re all in the business of marketing. Once you’ve landed on a great core concept, designed and created a great course, the next big step to...

4 Ways to Fix a Leaky Sales Funnel

MARKETING TACTICS, SALES & SELLING PROCESS

For any business owner, an online sales funnel is probably the most important marketing tool you have, but do you know how to fix a leaky sales funnel? Even if you’re B2B, you still need a watertight process to find leads and nurture the trust relationship towards a...

Choosing Client Acquisition Systems That Work for Your Business

BUSINESS GROWTH & SCALING, MARKETING TACTICS, SALES & SELLING PROCESS

Today we dive deeper into examples of discovery, relationship and sales mechanisms to identify the best turnkey client acquisition systems that fit you and your business. We go through each of the three steps to attract, nurture and enrol clients and I share some...