How to Create a Visible Value Proposition in the Marketplace

BRAND POSITIONING & MESSAGING, ENTREPRENEURIAL MINDSET & RESILIENCE, MARKETING TACTICS

All businesses have some kind of value proposition. Sadly, many are not unique, visible or properly leveraged. As a consultant or coach, I’m sure you offer immense value in the knowledge, skills, experience you can use to help your clients. But how do you promote it...

Busting Myths about Successful Program Launches

BUSINESS COACHING & IMPLEMENTATION, BUSINESS STRATEGY & PLANNING, MARKETING TACTICS

I just wrapped up a soft launch for our Leveraged Business Accelerator programme and I have to say, it was tough!!! So let’s talk about successful program launches, are they necessary and is there really a product launch formula. I’m basing this short episode on...

How to Find Your Critical Levers to Improve Business Performance

BUSINESS STRATEGY & PLANNING, MARKETING TACTICS

There are 7 critical dimensions I use in my client work for improving business performance. It helps with both strategy for innovation and improvement projects. Whatever your business ambition – and whatever level of income, influence and impact that you want to get...

3 Attributes You Can Shamelessly Borrow from Successful Business Brands

BRAND POSITIONING & MESSAGING, MARKETING TACTICS

When we think about successful business brands, most often it’s the logo that springs to mind – right? But what are the hidden attributes of successful business brands? This article explores three key attributes that you can shamelessly borrow for your own...

How Online Marketing Design Helps You Get More Clients

BUSINESS STRATEGY & PLANNING, MARKETING TACTICS

An online marketing design is a powerful tool for consultants and coaches who want to learn how to get more clients. When you build a better understanding of your target audience, you can create highly proactive and effective messages that attract your ideal clients...

3 Key Tactics to Succeed with a Service Business

BUSINESS STRATEGY & PLANNING, MARKETING TACTICS

These days to succeed with a service business you need to go beyond what everyone else is doing. A consulting or coaching type service business is a great opportunity for people who have skills or expertise that provide something of value to people, but what makes you...

Evaluating Marketing Profitability in your Business

BUSINESS COACHING & IMPLEMENTATION, BUSINESS KEYSTONES, MARKETING TACTICS

Evaluating your marketing profitability can be challenging – there seem so many unknowns and moving parts. One approach is performance management; used well it can strengthen your capacity for continuous improvement. The success of your marketing strategy hinges...