The Leveraged Business Podcast
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How do I Create a Brand, Get Clients, Earn My Worth, Work Productively, Deliver Differently, Grow to the Next Level?
From start up to scaling up, these are just some of the big questions we dive into on The Leveraged Business podcast – all about smart moves for mindset, marketing and money success in building your consulting, coaching or other expert services business.
If you’re a consultant, coach or other expert practitioner stuck in the highs and lows of client work, trading time for money and experiencing the revenue rollercoaster in your business, and you want insights and inspiration on how to earn more, work less and grow faster, then the Leveraged Business podcast is for you.
Every Friday, join me, Jay Allyson, author of Leveraged Consulting in the Digital Age and founder of the iSuccess Business Academy, and some awesome guests, as we share insights on how to start, survive and thrive in the digital marketplace, creating leverage in your business so you can build, market, grow and scale without drama, stress or overwhelm to achieve true freedom and independent success working smarter not harder.
To continue the conversation and be part of the leveraged business online community, join us in The Leveraged Living Club – a private, free group on Facebook. To get more support with creating independent success in the digital age, check out Jay’s book and iSuccess Business Academy membership.
Record a question for the next ‘Q&A with Dr Jay’ episodes.
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Building a Turnkey Client Acquisition Process That Works for Your Business
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Podcast episodes + show notes
LATEST EPISODE Friday 30th July 2021
One of the most important things for professional service providers new in business to figure out once is how to earn back your previous salary. Based on questions from clients who are overwhelmed, confused and downright frustrated by all the options, I’m sharing the only three systems you really need to achieve that six figure revenue milestone.
Interview with Monique Y. Wells on empowerment principles for entrepreneurship and as related to your energy, partnerships and success. Explore some of the ideas around leadership, legacy and leading by example. We cover cracking the code for life balance, empowerment rights before and after covid, talking success with Jack Canfield, five steps high achievers use, and the power of strategic partnership in business growth.
Have you ever put an offer together, promoted it, and got on take up whatsoever? This week, we’re on part 2 of our episodes on leveraging your value proposition, and we dive into how to package irresistible offers your perfect people will jump all over.
A great value proposition may highlight what makes you different from competitors, but it should always focus on how your ideal customers define your value. Sadly, many businesses do not have unique, visible or properly leveraged value proposition. First episode in a two-part series will help you understand how to clarify, package and leverage your value proposition.
037 How to Break Through Your Business Bottlenecks
If you’re looking for a breakthrough so you can stop hitting your head against a brick wall, this episode is an opportunity. One of the biggest challenges business owners face with getting to the root cause of where your business is stuck, is that you can’t read the label when you’re inside the bottle. We’ll be looking at the core functions of your business growth, and talk through typical business bottlenecks and how to unblock them.
036 How to Build Successful Online Communities and Profitable Online Challenges to Accelerate Business Growth – Interview with Tonya Kubo
Today, I’m joined by Launch Strategist and Community Champion, Tonya Kubo. And we’re taking the lid off online challenges as a strategy to build an audience, and tackling the broader questions of building successful online communities through social media to accelerate business growth. From how to connect authentically with people online to understanding the key leverage points.
035 The Power of Podcasting to Build an Engaged Audience – Part 3 – Leveraged Podcast Production Workflow, Promotion and Outsourcing
In this final, third part of our series on podcasting to build an audience, we’re getting to the heart of the leveraged strategy for podcast production planning. There are three aspects to how you can leverage a successfully launched podcast show: growth, efficiency and monetisation. We’ll go through each one.
034 The Power of Podcasting to Build an Engaged Audience – Part 2 – How to Launch a Successful Podcast
In this episode, we’re continuing the journey of this 3-part series to discovering the power of podcasting to build an engaged audience. This week, I’m going to be sharing a podcast launch plan that worked really well for me as well as answering a lot of the nitty gritty questions you want answers to about planning, preparation, production and promotion. And because I’d done all the right strategic work, I had the confidence to move forward.
033 The Power of Podcasting to Build an Engaged Audience – Part 1 – Why Start a Podcast and What’s Involved
Are you ready to talk podcasts? Whether you want to host a podcast or want to know more about the behind-the-scenes world of podcasts, this three-episode series will reveal the why, what and how of podcasting to build an engaged audience. In part 1, we look at the overall growth trend of podcasts and how you can reach your audience through guesting or your own show.
032 How to Create a Stand Out Brand and Leverage It to Attract Targeted Clients – interview with Danny Matthews
In the crowded marketplace of today’s digital age, it’s important for businesses to create a stand out brand so they get noticed for the specific thing they do and resonate with a specific target audience. I’m excited to have a brilliant guest on the show today, Danny Matthews, CEO of Danny&Co, an award-winning brand consultancy and design studio, and we’ll be talking through the nuances of how to create and leverage a stand out brand.
This episode is part 2 of How to Craft an Offer and Sell It Fast, where we look at ways you can build an effective sales process to sell your online program – a pathway that gets people excited and engaged about your offer, creates trust and moves them to enrol on your program.
If you’re ever wondered about creating an online group program that runs alongside your consulting or coaching practice, this episode will help. When you only have a high-end consulting offer, you’re limited to how many clients you can serve. Create an online group program and your expertise can be delivered in much more flexible and interactive ways. There’s no cap on income, because you can design it to cater for increasingly high numbers. You’re able to work with more people while still having a premium option for those who want to work with you on a deeper level.
029 Leveraging Group Programs to Attract More Clients – Q&A with Dr Jay
The big question that comes up for many consultants, coaches and other expert service providers looking to attract more clients into their business is this: is creating a group program worth it? So in this episode, I’m going to answer those questions about strategy and why it might be worth it for you.
028 Leveraged Content Planning Strategies and Copywriting that Connects, Cultivates and Converts Your Audience into Customers and Clients with Laura McDouall
Do you struggle with creating content and writing great copy? Do you want content planning strategies and copy writing tips that help you communicate with your target audience in a way that connects and converts? Whether you’re B2C or B2B, you will get a tonne of very practical biz building tips from my lovely guest Laura McDouall, plus an amazing content planner tool you can download and use right away.
In this episode, we’ll look at three key parts to client acquisition process mapping as well as compare a few of the workflow creation software and workflow automation tools you can use to achieve even more streamlining and efficiencies.
026 Scalable Client Business Models for Transitioning 1:1 Consulting to a 1:Many Group Program – Q&A with Dr Jay
Scalable client business models are the holy grail of busy consultants and coaches who hit a capacity ceiling. With all the digital opportunities available today, many expert service providers turn towards more leveraged ways to attract and work with clients. In this episode, we’ll look at examples of how to transition 1:1 client work to a 1:many group program(me) to create fast growth and scalability for the business.
025 How to Avoid Entrepreneurial Burnout – Revisiting the Leveraged Business Objectives
Serving your purpose and generating great profits without stress, overwhelm and drama is the epitome of what I call a leveraged business. But being booked up and earning multiple six figures may look great from the outside, but if you’re burnt out on the inside, I wouldn’t class that as success. In this episode, we’re taking stock of what leverage is all for, what are we solving for.
024 How to Hire the Right Virtual Assistant and Use Outsourcing Strategies for Leveraged Business Growth with Selina Johnson
Hiring a virtual assistant (VA) is probably one of the best investments you can make in your business and a starting point for your business growth. As a solo practitioner, outsourcing and building a team is a big part of the leveraged business solution, so I’m thrilled to be joined by my guest Selina Johnson, aka the Freedom Fixer, to share insights into how to plan for and use VAs effectively.
023 How to Use Consultative Sales to Enrol Clients with Ease and Grace
In business today, the problem is not actually how to market what you have to sell, it’s converting these audiences into great clients. We hate selling, pitching and prospecting, so here’s how to take a consultative approach in your enrolment conversations that lead elegantly to sales.
022 How Your Professional Identity Can Make or Break Marketing a High-End Offer
Our professional identity in the world of employment is about our qualifications, choice of career and role in an organisation. In the business world, as a consultant, coach or other service provider, marketing a high end offer is closely linked to how you position yourself and attract clients to you. Why do so many of us find it SO hard to pin down this core piece of the marketing puzzle?!! That’s what we’re tackling in this week’s episode.
021 Busting Myths about Successful Product Launch Formulas
What does it really take to have successful product launches – that’s the question for this episode where I’m covering the ups, downs and alternatives. If you hang around FB, you can’t miss seeing challenges, bootcamps and big product launches and from the outside it looks fun and dynamic. I just wrapped up a soft launch for our Leveraged Business Accelerator programme and it was tough!!! So I’m busting the myths on launches. Come get the inside story…
020 Leverage Your Innovation by Claiming R&D Tax Credits with Gaynor Gosling
R&D tax credits is a government scheme aimed to support business innovation. It’s a way to get money back into your business and leverage work you’re already doing. This week I interview Gaynor Gosling about what’s involved in claiming R&D tax relief for research and development: what kind of innovation is eligible, what’s involved in claiming and how it can release cash back into your business.
019 How to Leverage the Success Mindset: Part 11 – The 5Rs for Developing Business Resilience
In this second part, I’ll be sharing five Rs – which are all about dealing with change in business as circumstances impact our growth trajectory and how to build your business resilience.
018 How to Leverage the Success Mindset: Part 1 – The 3Ps for Living in the Success Zone
In the next two episodes, I’m going to be looking at the success mindset and how we can build empowering mindset habits to achieve a greater sense of freedom and work-life balance. This episode – part 1 – we look at three Ps for getting and staying in the success zone – Philosophy, Personality and Persistence and some golden rules you can apply right away in your day-to-day.
017 How to Create a High Converting Sales Page – 5 Ingredients and A Recipe
High converting sales pages connect with the target audience, clearly say what’s on offer and move your ideal buyer towards action and purchase. In this episode, I’m sharing 5 ingredients you should always include in your sales page outline alongside a three-step recipe for a sales page design that puts them together in the right order and the right amounts to support the buying process.
016 How to Build a Leveraged Business that Supports the Uncaged Life with Rebecca Tracey
My guest today is Rebecca Tracey of the Uncaged Life. And we’re talking deep and meaningful about how you can create compelling offers that leverage your time and uncage your business, so you’re free to live your life on your own terms – the ultimate in self-care. We blast all that “stuff” you can get bogged down on totally out of the water. Because when you hit your audience’s problem language, it’s so much easier to get your messaging and offers nailed.
015 The 14 Critical Elements that Improve Small Business Performance – Q&A with Dr Jay
In this episode, we’re diving deeper into the iSuccess framework I use in business reviews I’ve done with clients in various industries and how we use it to fix the bottlenecks that improve small business performance. Questions I’m tackling include:
– Why Don’t Most Business Improvement Models Fit My Business?
– How Can I Identify the Business Design Faults and Bottlenecks?
– What Criteria Should I Be Using to Evaluate My Business?
– The Most Typical Question I Get Asked by Small Business Owner
014 Finding Your Critical Levers to Accelerate Business Success
If you’ve started the new year still scratching your head how to improve business performance so you can create more leverage and grow faster, this article will help give you some starting points for identifying the leverage points that help you accelerate business success, so you know what to push and what to let go of. The aim is to give you a way to evaluate the weakest links and plan strategically, knowing where to make improvements tactically.
013 How to Build a Thriving Service Business using the iSuccess 7-Dimensions Model
If you want to build a thriving service business, there are 7 dimensions you can use to identify your best moves for growth, sustainability and success. In this episode, I share my iSuccess 7 dimensions model, which is the engine for our Leveraged Business Accelerator program. With hopes, dreams and trepidations going into 2021, I want to help ambitious entrepreneurs and professional service providers accelerate their success.
012 Leveraging Your Voice to Get Visible and Build an Audience Podcasting with Anna Parker-Naples
As a digital platform, podcasts are exploding right now. There are currently 1.5 million active shows across the world – triple what it was just two years ago. Mine is amongst them and it’s not by luck it’s fast moving into the top 10% globally thanks to my guest today, Anna Parker-Naples, author of best-seller books ‘Get Visible’ and ‘Podcast with Impact’, founder of The Podcast Membership training programme and host of top show ‘Entrepreneurs Get Visible’.
011 Creating a Profitable Business in Tough Times by Leveraging & Repurposing Your Expertise
This coming episode, as it’s New Year’s Day, I’m doing something a little different – a webinar podcast! I’ll be taking listeners through a presentation (with a PDF of slides available) of my business journey through 2020 – the good, the bad and the darned right fabulous!
010 How to Get Consulting Clients the Leveraged Way – Q&A with Dr Jay
For many consultants, finding clients is a constant uphill struggle. But it doesn’t have to be. While you can’t just grab a “tactic” off the shelf and run with it, you can start by looking at your objective strategically, which helps you choose 2-3 tactical things that actually work.
009 How to Find Your Business Sweet Spot
If you’re looking to find your business sweet spot, then this episode should help you uncover it, hone it and position it to attract your perfect people and package a compelling offer. We go through three steps that can help you uncover your business sweet spot and true genius zone for leveraging all you have to offer to your perfect high end consulting clientele.
008 Starting a Consulting or Coaching Business – A 14-Week Plan for Doing it Right
Starting a consulting business, you have a great shot at breaking into the market and getting clients if you are willing to put in the effort to lay strong foundations. How ready are you for high-end clients? How clear is your unique offer to the marketplace? What will you do to get the message out that you’re in business? How will things run? Here’s 14-weeks of achievable steps and how to implement them to leverage your your best laid plan.
007 Leveraging Your Inner Power for Happiness with Life Coach Tara Chatzakis
This week I’m joined by lovely life coach Tara Chatzakis and we’re diving into the world of happiness, and how to leverage your inner power to enhance your feeling of peace, fulfilment and happiness that fuels our sense of purpose and success in life and business.
006 How to Achieve Next Level Business Growth – Q&A with Dr Jay
This week, it’s Q&A with Dr Jay. In these episodes, I’m basing the topic on questions I get from clients or when I do talks or presentations about next level business growth looking at common frustrations of running and growing a service based business and how to solve them.
005 How to Use 90 Day Business Planning to Grow Your Business in 2021
In this episode, we talk about why 90 day business planning is a productive and effective way to support your business growth. We’ll look at this in the context of changes in the market environment, and outline five points of leverage so you can identify the priority areas in your business development, get the support you need to kick-start some momentum and achieve significant results coming out of each 90 day project.
004 Leveraging Your Time for Sustainable Business Growth
Growth is one of the most challenging aspects of building a service business. People get stuck at the start, in the middle and when they want to scale up. In this episode, you’ll learn how sustainable business growth is measured and how to leverage your time by balancing profits and productivity, streamlining processes and systems, creating digital education and taking action to plan.
Professional relationships underpin so much of our business and career success if we learn how to build, nurture or leverage them effectively. I’m joined this week by Andy Lopata who is one of Europe’s leading authorities on connected leadership and building relationships and networks that count. In this episode of The Leveraged Business, find out how to build a network, nurture contacts and leverage your connections.
When the market gets tough and client work is drying up, do you push or pivot to achieve success in a consulting business? 2020 has certainly imposed business design challenges on all of us in many different ways. How are you managing? What is it exactly that separates the top 10% from the rest of the industry? In this episode, Jay shares her five key strategies (all begin with P!) for sustaining a profitable consulting or coaching business.
Kicking off the Leveraged Business podcast looking at how to create freedom in your business, 3 myths and the one big secret on what you actually should be doing. Earning more while working less is the holy grail for business owners. Because with leverage what really matters to most is freedom, choice and fulfilment. In this first episode, I’m sharing what I’ve discovered to help you on the path to real work life balance.
The Leveraged Business podcast is all about using the power of leverage in business success, creating digitally smart ways to grow and thrive. It’s for ambitious consultants, coaches and other expert practitioners who want to build a fulfilling and profitable service business. Being able to earn more, work less and grow faster whilst keeping your wellbeing and work-life balance in check is the holy grail, and in this podcast we explore the gamut of strategies that can help you achieve it.