The Leveraged Business Podcast

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Podcast Episodes + Show Notes

LATEST EPISODE released  Friday 13 December 2024

122 Rising Resilient series – RESILIENCE DECODED Wrap Up Celebration with Jay Allyson

Host Jay Allyson distills the collective wisdom of 20 successful women entrepreneurs sharing insights, stories and strategies for building true resilience in business. This grand finale episode and wrap up celebration reveals what it takes to rise resilient while creating lasting impact for ourselves and our clients.

In this powerful episode, I take you through an exploration of what happens when you hit a crossroads moment in your life or business, and what to do about it. Through real stories of executives and entrepreneurs and how the silent crisis showed up for them, as well as my own experiences, we unpack why pushing harder isn’t the answer and explore how to transform empty achievement into meaningful impact.

120 Rising Resilient series – Building Resilient Leadership Through Strategic De-Risking interview with Susan Schramm

Explore leadership resilience with Susan Schramm, a strategy expert and founder of Go to Market Impact, as she discusses her proven De-Risk System for Impact® and insights from her upcoming book, “Fast Track Your Big Idea!”. Discover how to embrace and integrate risk assessment into your organizational rhythm, as a natural part of your resilient leadership and culture.

In this episode of the Leveraged Business Podcast’s Rising Resilient series, career coach Suzanne Magee shares strategies for building resilience in corporate careers, overcoming setbacks, and aligning personal values with leadership goals. Discover practical insights to help you navigate challenges, lead with confidence, and thrive in your career or business endeavour.  

In this episode of the Rising Resilient series, Sophie Lechner, a Business Strategist and LinkedIn Coach, shares her insights on how mission-driven entrepreneurs can build confidence and resilience. Drawing from her experience and her unique MAGNET Model, Sophie offers strategies for authentic connection and aligning marketing with personal values, while also discussing her own journey of overcoming challenges. 

Explore transformative leadership strategies with Dr Chris L Johnson, a leadership coach who empowers professional women and teams to excel through mindfulness and purposeful growth. This episode is a treasure trove of insights for anyone looking to lead with impact and achieve extraordinary personal and professional success. 

116 Rising Resilient series – Resilience for Introvert Leaders and Entrepreneurs – Interview with Berry Kruijning

In this episode of the Leverage Business Podcast, Berry Kruijning of Crowning Communications shares strategies for introverts to build resilience, grow their leadership skills, and become more confident, assertive communicators. Berry offers practical insights on how introverted leaders can harness their natural strengths, turn challenges into growth opportunities, and lead with greater impact and authenticity. 

My interview with Stephanie revolves around her commitment to empowering women in STEM through resilience, effective leadership, and energy management. She provides practical insights and strategies for individuals and organisations to overcome challenges, improve retention rates, and create supportive environments that foster growth and innovation.

114 Rising Resilient series – Finding Meaning, Transformation and Resilience through Soul Making Journeys – Interview with Christina Becker

Whether you’re an entrepreneur facing the pressures of business or someone seeking deeper personal understanding, this episode is going to fire you up. I interview jungian psychoanalyst and Canadian non-profit advocate, Christina Becker, who shares some wonderfully valuable wisdom and inspiration about life’s rich journey. Join us as we uncover the layers of resilience and explore how to rise resiliently throughout your own process of soul-making and spiritual rediscovery.

Laura Hess is a master coach who guides women over 59 through their encore years, guiding them to embrace this vibrant phase of life with joy and purpose. Drawing on her extensive experience and renowned publication The Joy Test, Laura offers practical tips and transformative strategies to help women redefine their post-career lives, ensuring that every day is filled with fulfilment and happiness. Who doesn’t want that?!

In this podcast interview, we explore holistic health with Annika Ek, an Evolutionary Nutritionist who combines ancient wellness practices with modern strategies to help women seamlessly integrate self-care. Annika shares her personal journey and professional insights on anti-inflammatory living, providing valuable tips for thriving in both personal and professional realms.

Join us as we delve into the heart of spirituality in entrepreneurial resilience, featuring the insightful Leah Grant. You’re in for a treat as Leah uncovers both practical and mystical approaches to tackling the challenges of both life and business. Learn how to identify the warning signs of burnout, and the importance of self-care and support systems to maintain business momentum and personal health.

For our 9th instalment in the Rising Resilient series, we have the delightful Irma Jennings, aka “The Bone Lady,” who discusses her role as a patient navigator and coach for women faced with a diagnosis of osteoporosis. Irma shares insights from her transition from Wall Street to health advocacy, emphasizing resilience, trusted networks, and tips for well-being. Her strategies for overcoming business and life stresses offer valuable lessons in courage and emotional balance.

109 Rising Resilient series – Harnessing Inner Strength for Vitality & Balance in Business Interview with Jo Hafey

Tune in to this enlightening interview with Jo Hafey, an expert in traditional Chinese medicine, yoga and wellness, as she shares a treasure trove of strategies that empower entrepreneurs to thrive amidst adversity. Whether you’re dealing with business obstacles or personal setbacks, this episode will inspire you to transform challenges into opportunities with grace, grit, and a deep sense of self-awareness.

108 Rising Resilient series – Interview with Barbara Walsh on Executive Resilience Habits

In this episode, we engage with Barbara Walsh, co-founder of SupraLimina and an authority in executive transition coaching, who brings her rich experience from Southern Africa to the forefront of the UK’s leadership development sector. Renowned for her white paper, “Mind the Gap”, Barbara offers seasoned advice for executives and business owners on building resilient leadership habits to manage stress, anxiety and overwhelm. Tune in to this enlightening interview that harmoniously blends personal tales with profound professional insights.

107 Rising Resilient series – Interview with Lily Woi on Conscious Self-Management

Tune into our rising resilient series guest today, Lily Woi, whose calm, confident resilience, and understanding of how to build it for yourself and your clients, shines through. In this interview, she shares her approach and techniques to help you shift emotional states and behaviours, unlock your potential, and develop as a courageous leader in your business.

106 Rising Resilient series – Intuitive Communication – Interview with Mia Sindolic

My guest for the Rising Resilient Series today is Mia Sindolic, who has mastered the art of self-compassion in her entrepreneurial success journey, staying ahead in the fast-paced digital world to build a coaching business that seeks to break the curse of isolation and stress that health professionals face. She helps them with communication that takes them from chaos to calm, based on an intuitive and science-backed strategy that empowers client relationships and resilience.

105 Rising Resilient series – Managing Traumatic Stress – Interview with Emotional Mastery Leader Margo Mansfield

Guest interview with Margo Mansfield, creator of Emotional Mastery for executive leaders, dedicated to bringing about transformation by helping people discover the secrets of becoming “secure under stress” in ways that they never understood was possible. Grab yourself Margo’s free Mindful Mastery video training, available on the shownotes page.

104 Rising Resilient series – How to Use Positive Psychology to Build Self-Confidence and Achieve Career Goals – interview with Life Coach Linda Lalicata

As entrepreneurs, we’re highly driven, we’re committed to the impact that we have, we push ourselves. In this episode, and 3rd interview in our Rising Resilient series, I spoke with life coach Linda Lalicata on spotting the signs that your life or career isn’t where you want it to be, and getting the right support and accountability to work on the kind of personal growth and self-confidence that builds our resilience.

My second guest for this special podcast series Rising Resilient is Melanie Hussell sharing her personal journey and how courage and self-belief are not only her own tools and what she helps instil in her clients too.

102 Rising Resilient – Guest Interview – The Resilience Brain Reset

My first guest for this special podcast series Rising Resilient is Dr. Carmen Morrison talking about the neuroscience of resilience and accessing your brain’s built-in capability to handle challenging situations. Tune in to hear her incredible insights on coping and empowerment. She talks about resilience in a way you might never have thought about before!

Today, we kick off an exciting new series for 2024, titled “Rising Resilient.” In this first episode, I’m delving deep into the multifaceted nature of resilience and its critical role in entrepreneurship. And I’ll be introducing you to my amazing clients, an inspiring group of women entrepreneurs who will be my guests on the show over the next few months … I’m thrilled to be sharing their insights and experiences with you through this series.

100 Rising Resilient – Leveraging Success in Entrepreneurial Resilience – 3 year anniversary celebration

It’s the 100th episode and three-year anniversary of the show! And to celebrate, I’ve been collaborating with a whole group of strong women entrepreneurs to put together a fantastic new series dedicated to one of the key cornerstones of success in business – RESILIENCE.  In today’s episode, I set the scene for what entrepreneurial resilience means, what our guest contributors will be sharing about how to develop resilient practices that fuel and sustain your business success.

099 Survive and Thrive in the Age of AI – PART 3 Future Proof Online Courses That Sell Using Transformational Learning Designs

Artificial Intelligence (AI) is reshaping the very foundations of education. You can future proof your online courses profitability with learning designs that deliver a valuable transformation combined with the boundless potential of AI, especially generative AI tools like ChatGPT and customer-centric feedback and automation. I’m here to guide you through this digital journey so you can position your offerings in a distinctive way to gain competitive advantage in the age of AI.

098 Survive and Thrive in the Age of AI – PART 2 Using AI Tools to Boost Sales and Revenue

Whether you’re a small startup or a large corporation, understanding the disruptive technologies of Artificial Intelligence and generative AI tools like ChatGPT and how they are infiltrating our world, is crucial for staying competitive in today’s market. In this second part of 3, we unravel the transformative potential of AI in reshaping the way we market, sell, and engage with customers. Chance too to grab an early peek at my forthcoming book, The AI Advantage.

097 Survive and Thrive in the Age of AI – PART 1 Opportunities, Limitations and Business Use Cases for AI and ChatGPT

First of a three part mini-series on leveraging AI for business productivity and growth, where I share my leveraged business perspective on all things AI and how to use tools like ChatGPT to get more done in less time without necessarily outsourcing or hiring anyone. We’ll unravel the multifaceted world of AI applications, from customer service chatbots to data-driven marketing strategies. Then in parts 2 and 3 we’ll tackle more specifically the risks and returns of particular tools like ChatGPT to help you write content, copy and course materials. 

096 How to Harmonise Content and Copy to Drive Sales Across the Customer Journey

When you’re looking at how to harmonise content and copy in your marketing, have you ever really thought about the job each is doing to drive sales across the customer journey? Defining the purpose, audience and occasion for everything you communicate is super powerful for connecting with your target audience and building trust.

095 Ten Seasonal Living Strategies to Cope with End of Summer Blues

If you’re feeling the end-of-summer blues, here’s an impromptu episode with a checklist of strategies you can use to transition smoothly and joyfully into the new season. Plus a 5 element personal archetypes quiz and recommendation for how to embrace seasonal living to feel good all year round.

PART 2 Best Content Planning Practices that Increase SEO, Drive Organic Traffic & Generate Targeted Leads

In this second episode focusing on strategic content marketing, we explore ways to elevate your content performance, moving onto the heavy lifting part, and that’s to create your content marketing plan for fast content creation.

PART 1 Creating a Customer-Centric Content Marketing Strategy to Generate High Quality Leads for Your Business

This episode, part 1 of a two-part training is all about being strategic about content marketing, so you’re creating content that drives engagement, lead generation and sales for your business, not just churning out content in the hope it gets attention and generates leads.

092 Leveraging the Power of an Ideal Client Avatar

PART 3 Using an Avatar for Customer Centric Content & Copy that Converts

In this final part 3 of 3, we turn to using your ideal customer avatar (ICA) work to inform your content strategy and create customer centric content and copy. With an avatar-driven sales process, what you write and say is much more likely to hit the bull’s eye of your target market. This can truly transform your conversion success so you get higher click throughs and call bookings, and you’re able to generate clients on demand.

091 Leveraging the Power of an Ideal Client Avatar

PART 2 How to Create Your Buyer Persona (with Free Exercise & ICA Worksheet)

In this second part of 3 focusing on harnessing the power of an ideal client avatar, we turn to practicalities. I’ll be guiding you through step-by-step to go from fuzzy to fabulous, so you can workshop your way to creating a buyer persona for your ideal customer blueprint. Free downloadable ICA worksheet available in the show notes.

090 Leveraging the Power of an Ideal Client Avatar

PART 1 What is an ICA and Why You Need to Define Your Ideal Customer

Getting super clear on your ideal client avatar will drive every aspect of your business and enable you to communicate your message and offer with total ease and authenticity. In this episode, part 1 of 3, we’ll look at the principles, benefits and process that helps you avoid the common misconceptions and traps business owners can often fall into with ideal client avatar work.

089 Managing Distractions to Boost Business Productivity

PART 2 Nifty Tech Tools to Manage Email and Social Media Overwhelm

If you truly want to get your most productive work done in less time and with less dings pulling you away from what matters, it is possible. The second part of 2, in this episode we cover steps 4 and 5 where I’m sharing some super useful tech tools to manage email and social media overwhelm, plus a free cool downloadable workbook.

088 Managing Distractions to Boost Business Productivity

PART 1 Why Most Entrepreneurs Struggle with Distraction (And How to Fix Your Schedule and Space So You’re One that Doesn’t)

Learn a step-by-step process for minimising or eliminating the distractions in your workday, so you can finally complete your deepest, most meaningful work with less stress, in less time. By the time we’re done, you’ll know exactly how to stop getting stuck in unproductive habits, and start getting more deep work done, faster.

087 Mastering Discovery Calls

Sales Strategies for Effective Conversations that Increase Client Conversions

If you’re looking to improve sales conversions for your consulting, coaching or training business, in today’s episode we’ll discuss one of the most crucial aspects of client conversion – the discovery session. We’ll explore effective strategies to pre-qualify potential clients, speak with confidence, understand your value, and ask for the sale.

086 From Idea to Product Launch Success

Part 2 – The 10 Essential Steps for Successful Product Launches

In this second part, I’ll walk you through 10 essential steps to successful product launches. From identifying your target audience to encouraging and motivating those helping you, these steps will help you create a solid foundation for your product launch strategy.

085 From Idea to Product Launch Success

Part 1 – The 4 Launch Types that Help You Build Momentum and Muscle for Launching

Launching a new product can be an exciting, yet challenging experience, and you’re going to need a product launch strategy. In this episode, I’ll be walking you through four types of launch and talking about general good practice, my experiences of launching, supporting launches and being a participant in a launch. 

084 Decoding the Consulting vs. Coach Dilemma

Part 2 Identifying Business Support for Strategic Growth

In  a sea of professional identities where there’s tremendous variation in skills, experience and practice, that brings ambiguity and no ‘one-size-fits-all’, how do you perceive the different roles and value when you’re looking for who to work with? Do you look for a coach or a consultant? Are you looking for a thought partner or accountability buddy? This is what we explore in the second part of our consultant vs. coach dilemma topic.

083 Decoding the Consulting vs. Coach Dilemma

Part 1 What to Call Yourself & Why it Matters

In  this episode, we will think through the main differences are between consulting and coaching, what exactly is behind the consultant vs. coach dilemma, and why it matters to you and your business. You’ll learn four key practices you can use in your client relationship that can enable you to move seamlessly between roles when working with a client.

082 Connecting with the C-Suite and Selling into Organisations: A 10-Step Strategic Approach

Connecting with C-suite executives and selling into organisations can be a challenging task. It requires a strategic approach with multiple steps that most business owners don’t have the time or patience for. In this episode, we will explore ten steps as key levers for success in connecting with C-suite executives and selling into organisations.

081 From the Revenue Rollercoaster to Consistent Client Flow in Your Business

If you haven’t got dependable, manageable and consistent client flow, you may be stuck on the revenue rollercoaster. In this episode, I take you through one of three scenarios, what you need to focus on to improve business growth and how to achieve success.